Sunday, February 3, 2013

Portable video game consoles gain popularity in Taiwan: GfK ...

February 03, 2013

? Freesun News

Taipei, Feb. 2 (CNA) Portable video game consoles gained popularity in Taiwan last year, driven by new product launches, according to the local branch of GfK Group, the world?s fifth-largest market research company.

On-the-go gaming is gaining popularity in the country, driven largely by new product launches, such as the Nintendo 3DS and the PlayStation Vita, GfK Taiwan said in a recent report.

?The market is still abuzz with excitement over the new generation consoles, as avid gamers are anticipating these latest devices to present a whole new level of gaming experience,? Lydia Huang, managing director of GfK Taiwan, wrote.

Avid video gamers in Taiwan spent US$69 million on nearly 265,000 units of home and portable video game consoles in 2012, the research company said.

Nearly one in every two video game consoles purchased were portable ones, totaling US$25 million during the period, the report said.

Action and role play video games remained popular in Taiwan last year, with the two categories taking up over half of the gaming market, the research company said.

Over one third of the video games purchased in Taiwan belonged to the action category, while about a quarter were role playing games, GfK Taiwan said.

Last year, the top three best-selling home console games were One Piece: Kaizoku Musou, Resident Evil 6, and Final Fantasy XIII-2, while the three most popular games in the portable console segment were Unchartered: Golden Abyss, Ragnarok Odyssey and Persona 4: Golden, the report showed.

(By James Lee)

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