My booky wook, Alex Marks | marketing blog - The Marketing Society

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Writing a book has made Alex Marks realise that the role of the marketing manager as we know it will become obselete.

They say everyone has got a book in them ? metaphorically speaking, of course. I first succumbed to the idea that I might be the next Stephen King when backpacking around the world at the end of the last century. Too much time, too much Mary-Jane. However, my plot, which revolved around a middle-aged serial killer and the data protection act, failed to ignite the literary passions of London?s editorial elite.

If JK Rowling had penned a novel called Harry Potter and the Mitten of Wool, it couldn?t have been worse received.

Fast forward a few years ? well, a decade or more ? and I do actually find myself writing a book. And someone is paying me to do it. Wow! Sadly it?s not about serial killers but it is about social media. I shamelessly plug it here but, more to the point, I wanted to share what a real education it has been to write it.

I thought I knew about social media ? and it turns out I did, but not as much as I believed. We seem to be going through a transitional phase at the moment. Many marketers are still trying to work out what this social media thing is and what it means for their marketing plans. Well, I have news: if you try to bolt it on to your existing approach it will be doomed to failure.

In fact I would go as far as to say that the role of the marketing manager as we know it is going to become obsolete. Why? Because in the not too distant future the consumer will control much more of the brand. Or at least become a willing and equal partner in its development.? You will become a manager of customer conversations. And finally, after all these years, when we say that ?the customer is at the heart of our business?, we may be speaking the truth.

Read more from Alex Marks.

Posted: August 10th, 2011 | Author: stuart.treasure | Filed under: Features | Tags: Alex marks, books, Business Leader, marketing society | Leave a Comment ?

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Source: http://blog.marketing-soc.org.uk/2011/08/my-booky-wook/

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